SNAX-Sational Brands’ Holiday Giving Campaign with Ryan Seacrest Foundation Marked by #GIVINGTUESDAY Gingerbread House Giveaway Initiative
SNAX-Sational Brands’ Candy Pop and Cookie Pop signature special edition holiday flavors — Cookie Pop Popcorn Iced Gingerbread and Candy Pop Popcorn Peppermint Hot Chocolate — for which the Ryan Seacrest Foundation is a charitable partner of the campaign, highlighted by the November 28th national day of giving. For the 2023 holiday season, the brand launched a Gingerbread House Contest Giveaway, engaging consumers on social media to partake in a family-friendly activity to raise awareness for the foundation and their work. This kicked off on November 6th and will continue to run through the holiday season, further amplified today, on November 28th for #GivingTuesday.